G-Shock
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Tough watches. Smart design.
A favorite of outdoor enthusiasts, military personnel, extreme athletes, gadget freaks, and fashion trendsetters, the G-Shock watch has a long and storied history that goes back over thirty years. When Casio lead designer Kikuo Ibe dropped a watch given to him by his father and saw it shatter to pieces, he vowed to create an unbreakable watch that could withstand major drops and impacts. In 1981, the three-member Project Team Tough set out to make Ibe’s vision a reality. The team sought to develop a watch based on the “Triple 10” concept including shock resistance to withstand a 10 meter drop, 10-bar water resistance, and a 10-year battery life. To achieve this, Ibe came up with the “floating module” concept that suspended the module with a few points of contact and provided efficient shock protection without the need for excessive shock absorbing material. After going through over 200 prototypes and rigorous testing, the final result was the G-Shock DW-5000C, launched in April 1983.
The G-Shock would eventually gain a reputation as the world’s toughest watch, featuring a protective case and an extreme level of shock resistance that had never been seen before.
Shop G-Shock at one of our stores. For more information about the collection, please call (505) 883-8078.
